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Session 4: Patient Support Ecosystems: Insights, Innovation, and Impact
Session Chair(s)
Patricia A. Vieira, PMP
MI Content & Cross-Therapy Area Lead, LATAM, Pfizer, Brazil
Carolina Rocha Machado, RPh
Associate Director, MSD, Brazil
Session 4: Patient Support Ecosystems: Insights, Innovation, and Impact
Learning Objective : Analyze how governance of Medical Information operational data can improve accuracy, consistency, and quality oversight across request handling and documentation. Identify how trends in requests and document usage can generate actionable insights for Medical Strategy, Field teams, and other stakeholders. Apply practical data governance principles to strengthen Medical Information processes.
Speaker(s)
Sentiment and Empathy Analytics in Medical Information: Unlocking Actionable Contact Center Insights
Representative Invited
Operations Manager, PPD, clinical research business, Thermo Fisher Scientific, United States
Building an Omnichannel Medical Information Journey Based on HCP Preferences and Engagement Insights
Soraia Borba, MBA
Medical Information and Customer Service Manager, AstraZeneca, Brazil
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