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Session 2: The Patient Journey in Latin America: Where Are We Missing the Patient Voice?
Session Chair(s)
Viviane Minhoto Arid De Lima, PharmD, MBA
CX and Medical Information Leader, Independant Consultant, Brazil
Session 2: The Patient Journey in Latin America: Where Are We Missing the Patient Voice?
Learning Objective : 1- identify patient-physician perception gaps across the lupus journey using paired real-world evidence; 2- translate integrated patient and physician insights into actionable Medical Affairs strategies; 3- apply a scalable listening framework to support patient-centered decision-making across healthcare systems.
Speaker(s)
From Patient and Physician Voices to Actionable Medical Affairs: A Real-World Lupus Insight Framework
Representative Invited
Medical Information Manager, Pfizer, Brazil
From Patient and Physician Voices to Actionable Medical Affairs: A Real-World Lupus Insight Framework
Kelly Rodrigues
Executive Director, Patient Centricity Consulting, Brazil
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