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The Westin Boston Seaport District

Mar 02, 2026 11:00 AM - Mar 04, 2026 12:30 PM

425 Summer Street, Boston, MA 02210, USA

Medical Affairs and Scientific Communications Forum

The longest running neutral forum cultivating interdepartmental relationships in medical affairs.

Early Bird Rates End

DAYS

HOURS

MINUTES

SECONDS

Session 10 Track 3: Decide with Confidence: Stregthening Risk Assessment and Bias Awareness Under Pressure

Session Chair(s)

Donna A. Holder, PharmD

Donna A. Holder, PharmD

Executive Director, Head of Digital Strategy and Innovation

Daiichi Sankyo, Inc., United States

In this interactive workshop participants will participate in a an interactive, case-based simulation (Carter Racing Simulation) that places participants in a high-pressure “go/no-go” decision before the most important race of the season. This is one of Harvard's case studies most commonly used in business school programs.

In this simulation participants decide whether to race in a high-stakes event, balancing technical risks, financial pressures, and limited data, highlighting decision-making under uncertainty. The exercise addresses key issues in decision-making under uncertainty and bias without awareness under time and stakeholder pressure. Upon conclusion of the exercise, participants report increased awareness of decision drivers, stronger analytical skills, and strategies to mitigate bias.

Learning Objective :

At the conclusion of this session, participants should be able to:

  • Communicate under time constraints
  • Identify biases when making decisions under financial pressure
  • Assess technical, financial, and reputational risks in complex business situations

Speaker(s)

Valerie  Huh, PharmD, MBA

Speaker

Valerie Huh, PharmD, MBA

Propharma Group, United States

Director, Global Innovation and Implementation

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