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Session 3 Track 3: Real-World Tools That Work the Way MSLs Do
Session Chair(s)
Richard Swank, PHD
Founder
Scientific Engagement LLC, United States
Iris Tam, PHARMD
Founder & Principal Consultant
Iris Tam, LLC, United States
As the role of the Medical Science Liaison (MSL) continues to evolve, Medical Affairs leaders are looking for new ways to support these field medical teams with smarter tools, better data, and workflows that reduce friction instead of adding to it.
We will also examine how real-world evidence via generative artificial intelligence (AI) is changing and enhancing the way MSLs interact with data and information. Presenters will demonstrate and evaluate tools in current use that allow field medical teams to better plan and execute for external engagements.
Learning Objective : - Evaluate how embedded AI can streamline field medical workflows, reduce response time, and increase HCP impact
- Demonstrate how GenAI tools can guide MSLs from insight to action
Speaker(s)
Enhancing MSL Impact with Generative AI
Justin Yu, MS
Advection, United States
Owner
Apply Real-World Evidence and Medical Affairs Data to Improve HCP Engagement in Everyday Workflows
Florian Hoehn
Mavens (A Komodo Health Company), United States
Principal Engineer, Applied AI
Bridging the Gap Between Real-World Evidence Knowledge and Field Application
Kristen Felthousen, MS
Career CRISPR LLC, United States
Founder and CEO
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