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Session 2 Track 1:Operationalize Omnichannel in Medical Affairs: Practical Frameworks, Pitfalls, and Panel Insights
Session Chair(s)
Pooja Srivastava Banerjee, MPharm
Senior Director
Krystelis Ltd, India
Session 2 Track 1:Operationalize Omnichannel in Medical Affairs: Practical Frameworks, Pitfalls, and Panel Insights
Learning Objective : At the conclusion of this session, participants should be able to: · Identify the core components of a practical omnichannel framework tailored for medical affair use. · Differentiate between effective orchestration and fragmented multichannel execution in real-world settings. · Apply panel-derived best practices to address common operational, measurement, and compliance challenges
Speaker(s)
Speaker
Jung Lee, PharmD
AstraZeneca, United States
Senior Director, Global Medical Content Strategy, Digital Enablement
Speaker
Vanessa Braganza
Genentech, United States
Head, Omnichannel Medical Engagement
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