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Session 2 Track 1:Operationalize Omnichannel in Medical Affairs: Practical Frameworks, Pitfalls, and Panel Insights
Session Chair(s)
Pooja Srivastava Banerjee, MPHARM
Senior Director , Krystelis Ltd, India
Session 2 Track 1:Operationalize Omnichannel in Medical Affairs: Practical Frameworks, Pitfalls, and Panel Insights
Learning Objective : At the conclusion of this session, participants should be able to: · Identify the core components of a practical omnichannel framework tailored for medical affair use. · Differentiate between effective orchestration and fragmented multichannel execution in real-world settings. · Apply panel-derived best practices to address common operational, measurement, and compliance challenges
Speaker(s)
Pooja Srivastava Banerjee, MPHARM
Senior Director , Krystelis Ltd, India
Vanessa Braganza, MBA, MPH
Head, Omnichannel Medical Engagement, Genentech, United States
Beyond Channels: Orchestrating Channels Meaningfully in Medical Affairs
Jung Lee, PHARMD
Senior Director, Global Medical Content Strategy, AstraZeneca, United States
Beyond Content: Impactful Scientific Narrative Meets Engagement Planning
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