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Session 1: Opening Keynote Address: Building Trust through Evidence: Rewiring How We Communicate Science Information
Session Chair(s)
Representative Invited
DIA, Switzerland
In an era of information overload, the ability to communicate science with clarity and credibility has never been more essential. During this session, we will explore how medical affairs professionals, including medical communicators, writers, and field medical professionals, can foster trust and strengthen confidence in evidence-based medicine. In this engaging and story-driven session, we will unpack how the human brain processes and stores information, and how we can leverage that understanding to make scientific communication more memorable, meaningful, and trustworthy.
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