Medical Affairs and Scientific Communications Forum

In an era of information overload, the ability to communicate science with clarity and credibility has never been more essential. During this session, we will explore how medical affairs professionals, including medical communicators, writers, and field medical professionals, can foster trust and strengthen confidence in evidence-based medicine. In this engaging and story-driven session, we will review the tools that creators use to build trust within communities, and how we can leverage that understanding to make scientific communication more memorable, meaningful, and trustworthy.

At the conclusion of this session, participants should be able to:

•Describe key principles for building trust and credibility in evidence-based scientific communication

•Apply practical storytelling techniques to improve clarity and memorability of medical information

•Recognize transparent and trustworthy communication approaches that support audience confidence in evidence