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Session 7: Mastering the Art of Promotional Review Committees: Strategies for Success
Session Chair(s)
Anthony Genovese, PharmD
Group Leader, Regulatory Advertising and Promotion
Johnson & Johnson, United States
Unlock the secrets to navigating and excelling in the complex world of Promotional Review Committees (PRCs). This engaging session offers practical insights, proven strategies, and real-world best practices to help participants lead and contribute effectively to PRC discussions. Whether you're new to the process or looking to refine your approach, you'll gain the tools needed to ensure thorough, compliant, and impactful reviews that support strategic decision-making.
Learning Objective :
At the conclusion of this session, participants should be able to:
- Identify the key components and roles within a Promotional Review Committee and understand their significance
- Apply effective strategies to prepare for and participate in PRC meetings, ensuring clear communication and compliance
- Develop best practices for evaluating promotional materials to achieve impactful review outcomes
Speaker(s)
The Art of Influencing Outcomes Without Formal Authority: Practical Strategies for Regulatory Affairs Leaders
Lynne Bolduc
Waverly, United States
Founder and Executive Coach
Alana Goodman
Phoenix BioPharma Groups, LLC, United States
Founder | Strategic Operations Consultant
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