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Session 7: Closing Plenary: Collaborating for Accessible Health Information – Overcoming Barriers Across the Customer Journey
Session Chair(s)
Marta Avellar, MBA
Medical Information Regional Head, Latin America Canada
Takeda, Brazil
Barbara Nardi, PharmD
Global Director - Medical Communications
Thermo Fisher Scientific, Brazil
In this session, we will explore strategies for enhancing accessibility in health information throughout the customer journey. Participants will learn how to identify and overcome common barriers, ensuring that health information is easily accessible to all individuals. Join us to discover collaborative approaches that can improve communication and support diverse customer needs. Additionally, we will summarize actionable steps for fostering collaboration between Medical Information (MI), Medical Science Liaisons (MSLs), and medical leads to enhance information accessibility.
Learning Objective : - Identify common barriers to accessing health information across the customer journey
- Develop and outline different strategies for improving the accessibility of health information, ensuring these strategies are realistic and applicable within their organizations
- Create a collaborative action plan involving Medical Information (MI), Medical Science Liaisons (MSLs), and medical leads, aimed at enhancing information accessibility
Speaker(s)
Speaker
Gisele Carvalho
Roche Pharma, Brazil
Medical Information Manager
Speaker
Stefania de Azevedo Fraletti, MBA, MPharm
Novo Nordisk, Brazil
Sr. Quality Assurance, Customer and Scientific Information Services Manager
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