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Session 3: Medical Information: Driving Informed Decisions in the Industry
Session Chair(s)
Viviane Minhoto Arid De Lima, PharmD, MBA
CX and Medical Information Leader
Independant Consultant, Brazil
Gabriela Pacheco, PharmD
Medical Information Lead
Aché Laboratórios Farmacêuticos, Brazil
Showcasing how Medical Information (MI) is unlocking its potential as a strategic partner, this session will feature cases that demonstrate how MI insights inform business decisions, foster cross-functional collaboration, and deliver measurable impact to the pharmaceutical industry. Through practical examples, participants will explore how MI is evolving beyond traditional support to influence strategy, enable innovation, and strengthen partnerships across functions.
Learning Objective : - Recognize how Medical Information can act as a strategic partner in driving informed business decisions across the pharmaceutical industry
- Evaluate strategies for cross-functional collaboration that generate measurable impact and strengthen the role of MI within organizations
- Apply lessons learned from the cases presented to propose practical actions that position MI as a strategic partner in their own organizations
Speaker(s)
Speaker
Rafael Della Santa, MBA
Roche, Brazil
Medical Solutions Senior Analyst
Speaker
Alexandre Cunha, MBA, MSc, RPh
Biolab, Brazil
Medical Affairs and KM Coordinator
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