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Session 2: From Contact Centers to Medical Departments: Tailoring Messages to Diverse Audiences
Session Chair(s)
Isabel Bretas, PharmD
Medical Information Associate Director
PTC Therapeutics, Brazil
Explore how internal departments, as the Customer Service (SAC) and Medical Information, can work synergistically to serve both healthcare professionals and the general public. We will discuss strategies for providing a harmonious and standardized service, while tailoring language and content to meet the specific needs of each audience. The presentation will include real-world examples of these interactions, illustrating how this partnership can be effectively achieved and addressing key considerations for optimizing this collaboration.
Learning Objective : - Identify real-world examples of successful SAC and Medical Information collaborations
- Evaluate strategies for adapting language and content to suit the specific needs of different audiences
- Assess applying collaboration strategies and insights to their own departments and companies
Speaker(s)
Speaker
Jessica Jeremias, MHS
Amgen, Brazil
Medical Science Liaison
Speaker
Carolina Rocha Machado, RPh
MSD, Brazil
Associate Director
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