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Session 1: One Vision, Multiple Channels: Delivering Accurate, Accessible Information to Patients and HCPs
Session Chair(s)
Patricia A. Vieira, PMP
MI Content & Cross-Therapy Area Lead, LATAM
Pfizer, Brazil
Medical communication is evolving rapidly as healthcare professionals (HCPs) and patients engage across multiple digital and traditional channels. This session will explore how organizations can maintain one consistent scientific vision while engaging through diverse channels such as Medical Affairs and Medical Information services, websites, digital tools and live interactions. Through real-world examples, speakers will share strategies for orchestrating multichannel interactions that feel unified, trustworthy and patient- or HCP-centric. Participants will gain practical insights into designing integrated communication ecosystems that enhance trust, impact, and stakeholder satisfaction.
Learning Objective : - Analyze real-world examples of how companies have integrated or transitioned between channels to provide seamless stakeholder experiences
- Identify practical actions that can be applied in their own organizations to strengthen the continuity of scientific messaging across channels
- Evaluate potential challenges - such as data silos, technology limitations, or organizational barriers - that create barriers to seamless multichannel communication
Speaker(s)
Speaker
Gabriela Gillio Ornelas Monteiro, RPh
Libbs Farmacêutica, Brazil
Coordenadora de Atendimento ao Cliente
Speaker
Karen Drumond, MBA
Takeda, Brazil
Customer Service Manager
Speaker
Fernanda R Solgate, PharmD, MBA
Pfizer, Brazil
MI Omnichannel Lead / International MI Operations Manager
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