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Session 2: Closer to the Customer: Real-World MedInfo in Action
Session Chair(s)
Sarah Dunnett
Medical Operations Partner, Sarah Dunnett Consulting Ltd, United Kingdom
Let’s see how Medical Information puts customers — especially patients — at the center. This session features stories of embedding the patient voice, responding to crises with agility, identifying engagement gaps, and designing accessible content through pictograms. Find out how MI teams deliver information that truly resonates in real-world situations
Speaker(s)
Marta Moreno, PHD
Global Medical Information Senior Manager, Ipsen, Spain
Embedding the Patient Voice into Medical Information: A Multi-Functional Approach to Enhance Clarity, Access, and Trust
Patricia BELLOT
Medical Information Lead France and Benelux, Sanofi, France
Crisis Management in France: An agile and collaborative response to serve patients
Adeline Rosenberg
Doctoral researcher - Centre for Pharmaceutical Medicine Research, King's College London, United Kingdom
Qualitative identification of gaps in the practice landscape of patient involvement in publications
Yara Mangindaan
Pharmacist Patient Information, Medicine Evaluation Board (MEB), Netherlands
Enhancing Understanding of Medicine Information: A multi-stakeholder Approach to Uniform Pictograms
Carolien Van De Wal, PHARMD
Director Regulatory Affairs, MSD, Netherlands
Enhancing Understanding of Medicine Information: A multi-stakeholder Approach to Uniform Pictograms
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