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Session 6: New Considerations for Customer Engagement
Session Chair(s)
Jürgen Bentz, MD, PHD, MSC
Global Head of Medical Information, UCB, Belgium
Hakan Aribas, MD
CEO and Founder, ORION Healthcare, Turkey
Customer engagement is an important pillow in customer value management and there are many things to discover in this exciting journey. Join us for an engaging session in which we will learn about MILE activities firsthand and explore the Medical Information Industry Group in Spain's decade-long journey of growth, education and collaboration. Learn how Twitter Journal Clubs have revolutionized medical education through physician-led initiatives on social media. Discover insights from the Psychological Technical Adoption Framework Study on digital innovation uptake, focusing on key psychological and technical factors. Finally, gain practical strategies for managing international medical teams' regulatory intelligence and language needs.
Speaker(s)
Michelle Bridenbaker, BSN, MBA, MS
Vice-President at MILE & Head of Global Medical Information, Recordati, Switzerland
MILE Update
Maria Angeles Hernandez Martin, DrMed, PHARMD
Associate Director Medical Information, Gilead Sciences, Spain
A Decade of Growth and Collaboration: The Medical Information Group in Spain
Daniel Ghinn
CEO, Creation.Co, United Kingdom
Twitter Journal Clubs: How the Physician-led Medical Information Movement Transformed How Doctors Learn
Celia Wilson, MS
Global Medical Information Specialist, Excelya, France
Digital Innovation Uptake Beyond the Buzz: Lessons from the Psychological Technical Adoption Framework Study
Isabelle C. Widmer, DrMed
CEO & Consultant, elytra GmbH, Switzerland
Regulatory Intelligence/Language Needs for Teams Working Across Geographies
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