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Session 3: Shaping Delivery Models to Meet Patient and Stakeholder Needs
Session Chair(s)
Sarah Dunnett
Medical Operations Partner, Sarah Dunnett Consulting Ltd, United Kingdom
Elvar Eyjolfsson
Head of Global Medical Information, Kyowa Kirin, United Kingdom
One service model doesn’t fit all…. Within the medical information context, it is recognised that needs vary between therapy areas, products and also across their lifecycle. From launch to loss-of-exclusivity and from orphan to mainstream medicines, the questions and response models vary considerably. During this session we will hear how experts have assessed the needs of patients, healthcare professionals and internal colleagues to help define and refine their service delivery models.
Speaker(s)
Sophia Andeh, MSC, RPH
Head of Global Medical Information , PTC Therapeutics, United Kingdom
From Vanity To Value – The Evolution Of Medical Information’s Impact Measurement In Rare Diseases
Lillian Auberson, PHD
Director Medical Information International, Argenx Switzerland SA, Switzerland
Medical Information For Orphan Medicines - Challenges And Evolution Of The Pharma And Contact Center Partnership
Noel Hanna Kazazian
Operations Manager, PPD, United Kingdom
Medical Information For Orphan Medicines - Challenges And Evolution Of The Pharma And Contact Center Partnership
Philippe Sorel Takam, PHARMD, PHD, MSC, RPH
Senior Global Medical Info Lead, Ipsen, United Kingdom
The MIRROR: Transforming Global Medical Positioning to Improve Collaboration With Affiliates in Reactive Engagement Strategy and Launch Excellence.
Hannah Hunter
Senior Director, Medical Information, ProPharma, United Kingdom
Evolving MI Structure To Maintain Service Levels With Budgetary Alignment
Hannah Brennan, MSC
Associate Director, Medical Information, PTC Therapeutics, United Kingdom
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