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Session 2: Optimizing the Customer Experience
Session Chair(s)
Katia Castrillo, PHD
Medical Information Europe Capability Senior Manager, Eli Lilly, Ireland
Jürgen Bentz, MD, PHD, MSC
Global Head of Medical Information, UCB, Belgium
This session will help us explore various approaches to enhance our customers’ experience through our medical information practices. We will navigate through a solution allowing seamless search for medical information on websites like the British EMC, ensuring customers have quick access to reliable data. We will also focus on how we, in Medical Information, can capture valuable customer insights through technology and awareness. Finally, we will focus on how expanding and streamlining Medinfo activities across affiliates generates efficiencies supporting best practices and better customer experience. These initiatives all help to drive our organizations forward, ensuring we focus on our customers’ needs.
Speaker(s)
Atilla Altinok
Sr Manager, Global Medical Information, Amgen, Belgium
The Art of Turning Obstacles into Opportunities
Caitlin Feuerstein
Business Unit Director, Medical Information, Inizio Engage, United States
The Art of Turning Obstacles into Opportunities
Victoria Evans
Director, Client Services, ProPharma, United Kingdom
Medical Information: Gaining Valuable Insights
Sebastian Rodriguez Sanchez, MPHARM
Director, Global Medical Information ACE Region Head, Gilead Sciences Europe, United Kingdom
SRD Search Solution: A Look At What We Are Learning From Hcps’ Searches
John Moreland
Product Manager , Datapharm, United Kingdom
What Questions Are Hcps Asking About Your Medicines, And Do Your Srds Answer Them?
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