Medical Information and Communications Conference

Medical Information teams provide specialist product information and consultations to customers, including healthcare professionals (HCPs) and patients. Historically, information was primarily provided via phone and email. However, with advancements in technology and changing customer expectations, the industry has expanded its service offerings. Customers can now access information in various formats according to their preferences. These formats include on-demand content, chat, chatbots, self-service websites, and interactions at conferences. Additionally, face-to face engagements with Medical Science Liaisons (MSLs), sales representatives, and other pharmaceutical company employees are available. In this session, we will focus on the provision of Medical Information to customers, discussing different formats and exploring how these formats may vary depending on a company's portfolio. Importantly, we will also examine cultural, linguistic, and customer expectations in different regions worldwide, and how these factors might influence the delivery of Medical Information. Furthermore, we will consider how a company's portfolio and business opportunities can impact information provision.