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Session 3, Track C: Communicating Science, End-to-end Messaging and Storytelling: Innovative ways to Present Data
Session Chair(s)
Marta Avellar, MBA
Medical Information Regional Head, LATAM & Canada, Takeda, Brazil
Viviane Minhoto Arid De Lima, PHARMD, MBA
CX and Medical Information Leader, Independant Consultant, Brazil
Translating data into valuable stories for internal and external customers is one of the biggest challenges in Medical Information. This session offers a comprehensive exploration of effective data communication strategies within the pharmaceutical industry. Participants will delve into diverse channels for data presentation, from traditional to digital platforms, and discover innovative data visualization techniques and storytelling methods to enhance engagement. The session also provides valuable insights into regional medical information operations, including case studies on challenges, successes, and tailored strategies. Engage in interactive discussions and leave with key takeaways to implement in your professional endeavors.
Learning Objective : - Identify and analyze various channels used to present data effectively
- Evaluate and implement innovative techniques for presenting data in engaging ways
- Examine the operational experiences of regional medical information practices within pharmaceutical companies, in Latin America
Speaker(s)
Viviane Minhoto Arid De Lima, PHARMD, MBA
CX and Medical Information Leader, Independant Consultant, Brazil
Innovative Channels for Medical Information Communication in LATAM
Ana Carolina Monteiro Adame, PHARMD, MBA, MS
Sr. Medical Information Manager, Latin America & Canada, Takeda, Brazil
Enhancing Medical Information Services: Medical Information Solutions for HCPs with LATAM as a Key Player
Isabel Bretas, PHARMD
Medical Services Associate Director, PTC Therapeutics, Brazil
The Value of Collaboration between MI & MSL
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