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Using Influencers to Recruit Hard-to-Engage Populations
Session Chair(s)
Sarah McKeown-Cannon
Vice President, Growth, Publicis Health, United States
Influencers are community connectors that can be leveraged to expand patient recruitment, particularly for hard-to-engage populations. We will discuss how influencers can engage patient audiences for clinical trial participation.
Learning Objective : Discuss the power of influencer marketing to improve clinical trial participation, including among diverse populations; Describe how to build an effective influencer campaign — matching the right influencer to your objectives; Develop effective digital assets; Identify how to maximize exposure among a captivated audience.
Speaker(s)
Using Influencers to Recruit Hard-to-Engage Populations
Director, Clinical Operations, Ironwood Pharmaceuticals, United States
Using Influencers to Recruit Hard-to-Engage Populations
VP, Programs and Initiatives, Digital Trials and Research Alliance, United States
Using Influencers to Recruit Hard-to-Engage Populations
CEO/Co-Founder, Clinispan Health, United States
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