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Shame and Blame: Our Words are a Barrier to Clinical Research are a Care Option
Session Chair(s)
Lani Hashimoto
Consultant, Patient Experience, Hashimoto Consulting Services, United States
Clinical research creates future clinical care. Let's lead in compassionate communication inviting more participation. Patient, site, and patient-focused drug development (PFDD) experts share and invite your participation in improving access through our words.
Learning Objective : Identify the shame and blame negative words and phrases and their negative impact on patients; Recognize opportunities to improve the patient experience in clinical research as a care option through more compassionate word choice; Describe how to plan and justify optimization of protocol, informed consent, and participant communication language.
Speaker(s)
Panelist
Director, Patient Recruitment Strategy, Trialbee, United States
Panelist
Co-Founder and Chief Executive Officer, M&B Sciences Inc., United States
Panelist
Global Head, Office of Health Literacy, AbbVie, United States
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