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Session 3 Track 1 : Strategies for Generating and Sharing Medical Information Insights
Session Chair(s)
Elizabeth Froom
Senior Director, Medical Writing and Healthcare Communications, PPD, United States
The goal of this session is to discuss strategies for generating medical information insights and sharing them effectively across Medical Affairs and other internal teams. Practical case examples of learnings and challenges will be provided.
Learning Objective : At the conclusion of this session, participants should be able to:- Discuss innovative approaches and techniques for identifying insights
- Develop strategies for sharing insights and examine the integration of insights across Medical Affairs functions
- Discuss how to effectively demonstrate the value of actionable insights and their impact on other internal teams
Speaker(s)
Denise Staley, PHARMD
Director, Operations, PPD, United States
Generating Medical Information Insights
Natalie Gearhart, PHARMD
Associate Director, External Engagement Strategy, Medical Affairs, Johnson and Johnson, United States
Medical Affairs and the Insights Gold Mine
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