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Sponsored Session/Non-CE: Case Study Spotlight hosted by Hale Advisors: Preparing Promotional Review for the Shift to Omnichannel Marketing
Session Chair(s)
Sponsored Sessions
United States
Pharmaceutical and biotechnology companies are shifting from multichannel to omnichannel marketing and modular content to drive better customer experience.
Join omnichannel marketing experts Zoë Dunn and Jason Cober, the Lead Project Manager for the FDA’s Office of Prescription Drug Promotion (OPDP), for an interactive discussion to demystify omnichannel and the complexities it introduces to promotional review.
Discover how you can amend your promotional review and OPDP submission processes and prepare review organizations to make a successful transition.
Coffee and a special local treat will be served!
Featured Topics:
- How omnichannel differs from multichannel marketing
- An example of omnichannel marketing in practice
- The industry’s current state of omnichannel readiness
- Critical components to support the variable and modular content review process
- 2253 submissions and claims updates
- How to prepare for a conversation with OPDP
- Distinguishing variable content from modular content
- The importance of a traceability matrix
Speaker(s)
Jason Cober, MPA
OPDP | OMP | CDER | FDA, United States
Lead Project Manager
Zoe Dunn
Hale Advisors, Inc., United States
President & CEO
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