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Session 10 Track 3: So, You Think Technology Solutions are Failing your Content Transformation? Did You Set Them up for Success?
Session Chair(s)
Matthias Sijtstra
Senior Consultant
Main5 GmbH & Co. KGaA, Netherlands
Many companies are investing heavily in software to digitize and automate their regulatory content operations with varying success. The most successful intelligent automation implementation teams think content before software: a software-agnostic mindset is key to success. Building, adopting, and sustaining software-agnostic content standards help organizations put the needs of people and processes before technology selection. Our goal is to demonstrate how applying a software-agnostic content standards methodology can break the ground and pave the way for effective content transformation across people, processes, technology, and data/content.
Learning Objective : - Discuss the importance of software-agnostic content standards and how they can be a foundation for content analysis
- Demonstrate how the outputs from business content analysis can be applied to technology solution requirements and design to meet content needs; propose and discuss best practices and pitfalls
- Prepare for software-agnostic content standards to help drive holistic transformation
Speaker(s)
A Tale of Two Use Cases: The cautionary tale - When the document creeps in
Aliza Nathoo
F. Hoffmann-La Roche Ltd., Canada
Senior Director, Content Strategy
Software-Neutral Content Standards Overview
Regina Lynn Preciado
Content Rules, Inc., United States
Senior Director of Content Strategy Solutions
A Tale of Two Use Cases: The happy path - When the content leads (vs. technology)
Salim Saglam, MBA
Genentech, Inc., United States
Business Transformation Lead, Product Development
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