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Courtyard by Marriott Brussels

Sep 27, 2023 8:15 AM - Sep 28, 2023 3:00 PM

Av. des Olympiades 6, 1140 Brussels, Belgium

Medical Information and Communications Conference

Engage and Exchange with the Biggest Medical Information Community in Europe

Session 4: The Art of Providing Digital Content

Session Chair(s)

Hakan  Aribas, MD

Hakan Aribas, MD

Medical Operations Head

Orion Healthcare Inc., Turkey

Marie-Luise  Helmich, PhD

Marie-Luise Helmich, PhD

Head of Europe Medical Information

Sanofi, Germany

This session will touch on different areas of providing content to our customers: it all starts with assessing customers’ areas of interest followed by evaluating how to create and structure material in compliance with current legislation. We will also share a hands-on example how a company has reshaped classic standard content to new online-tailored medical information material and how this impacted online traffic. Above all, this session will also illustrate that the one-size-fits-all content is maybe a myth and offer ideas, how to shape channel-specific medical information content in future. Exciting!


Katie Corina Lewis

Increasing the Speed for Customers to Access Accurate Information Online

Katie Corina Lewis

TransPerfect , United Kingdom

Regional Director

Dana  Weber

Increasing the Speed for Customers to Access Accurate Information Online

Dana Weber

TransPerfect, United Kingdom

Global Director of Client Solutions

Pooja  Anand, PharmD

Writing content in 1s and 0s

Pooja Anand, PharmD

Eli Lilly and Company, Ireland

Manager Medical Information Europe

Miriam  Fenelon, PhD

How do we make our MI content fit for digital, self-serve channels and tools both now and in the future?

Miriam Fenelon, PhD

Pfizer Ltd, United Kingdom

Medical Information Operations Lead , Europe + Canada

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