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Apr 14, 2023 10:00 AM - Apr 14, 2023 2:30 PM

Short Course: Advertising and Promotional Content Review: The Role of Medical Information


Dena Gayle Sonnenberg, PhD

Dena Gayle Sonnenberg, PhD

Executive Medical Reviewer, Takeda, United States

Dena Sonnenberg is an Executive Medical Reviewer, US Medical Information and Review for Takeda. She supports both promotional and medical strategies for the neuroscience and vaccine portfolios. Dena has been with Takeda since 2014. Prior to that, she worked at Eli Lilly as a Neuroscience Medical Liaison in Medical Affairs, and in R&D and Demand Realization Finance; she has also worked in biotech venture capital. Dena has enjoyed adding to both the depth and breadth of her experience at Takeda.

Kajal  Patel, PharmD

Kajal Patel, PharmD

Executive Medical Reviewer, Takeda Pharmaceuticals, Inc., United States

Kajal is a seasoned pharmacist with 15+ years of experience in pharmaceutical and managed care sectors. She has in-depth knowledge and experience in business planning and execution of clinical strategy. Kajal serves as the lead medical reviewer for one of Takeda’s top products. She is skilled at extensive evaluation and providing strategic scientific consults on promotional patient-facing, HCP-facing, and payor-facing materials. Her diverse background ranges from launching branded social media platforms (Twitter, Facebook and YouTube), disease awareness materials, DTC TV ads, implementing CFL guidance in promotion and HCEI guardrails in payor materials, as well as implementing OPDP advisory comments.

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