This Primer will be offered virtually – Join from anywhere! *This Primer requires an additional registration fee. You do not need to be registered for the Forum to attend*
This will be a full day of content broken out into two virtual half days.
Tuesday, April 11, 10:00AM-2:15PM ET - Medical Communications Primer: The Fundamentals of Medical Communications – PART 1
Wednesday, April 12, 10:00AM-2:00PM ET - Medical Communications Primer: The Fundamentals of Medical Communications – PART 2
Healthcare professionals and patients look to medical communication and medical information professionals to provide essential, accurate, and unbiased drug information, therefore making medical communications an integral part of the healthcare industry. Because we work in a very regulated industry, professionals who provide these services need to have a comprehensive understanding of not only the medical content, but also the regulatory and compliance environment which directly affects their daily activities.
This primer will address many of the common responsibilities of medical communications staff and explore some of the challenging aspects of the role. This activity is specifically designed to meet the needs of individuals new to biopharmaceutical industry-based medical communications. Many times, their understanding is limited to only their own companies’ standard operating procedures and “way of doing things.” In this activity, you will learn and discuss important skill sets that provide value to both internal and external customers. These include activities discussing the regulatory environment, handling medical information requests, importance of real-world evidence, promotional review responsibilities, congress both support, payer perspectives, and informatics. Attendees will also be introduced to some novel roles within pharma that partners with medical information and get advice from a “hiring manager”. Role playing and mock examples will be used to re-enforce principles that emphasize the importance of our role to the industry and to the customers we serve.
You will be presented with real-life scenarios that represent challenges that are common to our roles; groups will be asked to discuss and share their responses to the situations. You will gain a better understanding of best practices within their job function and a broader awareness of the regulatory environment.
Registered attendees for this virtual Primer will receive access to the course recording for 2 full months post-course! This allows you to remain flexible with your schedule and not worry if you need to step out momentarily. Have a conflict with the dates of the course, but are interested in the content? Register anyway and you will receive access to the recording!
Receive $150 off your forum registration by registering for any combination of at least two short courses and/or primers as well as the main forum. Purchases must be made at the same time to receive the discount. Discounts will be reflected on the last page of the cart.
Upon completing this course, attendees will be able to:
- Describe how the regulatory environment influences medical communications practice
- Identify critical steps that a medical communications professional should take when receiving an unsolicited inquiry, including evaluating the available data and preparing the response
- Recognize the importance of using real-world evidence in medical documents
- Discuss medical information roles and responsibilities at medical congresses
- Recognize the differences and similarities between the roles of medical communications and medical science liaisons, including ways to share information and resources and share best practices and ideas for collaboration to enhance productivity and value for both organizations
- Discuss ways that medical communications professionals can support the needs of managed care customers including understanding the background, content, and purpose of the AMCP Formulary Dossier
- Examine the complexities of the informatic systems that medical information departments utilize
- Describe the distinct scientific value that medical communications provides on promotional review committees
Medical Affairs and Scientific Communications Forum
Preconference Short Courses
Short Course: Advertising and Promotional Content Review: The Role of Medical Information