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Anaheim Marriott

Apr 17, 2023 7:00 AM - Apr 19, 2023 6:30 PM

700 West Convention Way, Anaheim, CA 92802

Medical Affairs and Scientific Communications Forum

Session 8 Track 1: Digital and Innovative Technology for Medical Communication

Session Chair(s)

Marie-Ange  Noue, PhD

Marie-Ange Noue, PhD

Senior Director, Head of Scientific Communications

EMD Serono, Canada

This is an ongoing conversation discussing digital and innovative technologies for medical communication. Topics to be included in this session include digital innovations in scientific communications, team engagement, and working in a virtual world.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Explain how AI and machine learning can help medical information professionals develop response documents
  • Apply operational efficiency using robotic process automation (RPA)
  • Explain how mixed-realizty simulations can transform the bedside manner of healthcare professionals

Speaker(s)

John  Jones, MBA

Medical Response Authoring Assistance using Artificial Intelligence

John Jones, MBA

PhactMI, United States

Technology Director

Graeme  Cuthbertson

Operational Efficiency using Robotic Process Automation (RPA)

Graeme Cuthbertson

PPD, United States

Executive Director of Medical Communications

Brentt  Brown, MPA

How Mixed-Reality Simulations Can Transform the Bedside Manner of Healthcare Professionals

Brentt Brown, MPA

Mursion, United States

Vice President, Growth and Innovation

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