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Session 5 Track 1: Customer Engagement: Exploring Key Considerations and Best Practices in Delivering an Optimal Experience Through Direct Customer Engagement and Content Creation Strategies
Session Chair(s)
Robert Tamburri, PharmD, MBA
Director, Medical Information
Johnson & Johnson, United States
As the marketplace grows and customer preferences shift, the way we interact with our customers is constantly evolving. To deliver the best possible customer experience, it is essential to implement effective customer engagement strategies and utilize the right channels to connect with them. In this informative session, our team of experts will share insights on the most effective customer engagement practices for patients, HCPs and payer/health systems customers. Additionally, we will discuss important considerations for developing customer-centric, innovative content and engagement channel offerings that will help to ensure an optimal customer experience.
Learning Objective : At the conclusion of this session, participants should be able to:- Identify challenges and deploy strategies to optimize the customer experience
- Recognize factors for optimal medical engagement with payer/health systems customers
- Develop ideas for the creation/development of innovative, customer-focused content
Speaker(s)
Considerations for Communicating with Payers
Iris Tam, PharmD
COEUS Consulting, United States
Senior Vice President and Head, Medical Affairs and HEOR
Executing Quality Engagements in a Hybrid World
Christina Nixon, PhD
Alphanumeric, United States
Senior Director, Medical and Scientific Communications
Enhancing Customer Engagement through Scientific Content Transformation and Digital Adoption
Rena Rai, PharmD, RPh
The Janssen Pharmaceutical Companies of Johnson & Johnson, United States
Manager, Content Strategy and Innovation
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