Back to Agenda
Session 3 Track 1: Medical Communication Insight Generation
Session Chair(s)
Sonia Sandhu, PHARMD
Senior Director, Medical Information, Gilead Sciences, Inc., United States
The objective of this session is to impart the effective methodologies and strategies for generating valuable insights and sharing them effectively among Medical Communication professionals. This includes analyzing data and presenting findings in a clear and compelling manner that can inform decision-making and drive positive outcomes for patients. Overall, the goal is to empower Medical Communication professionals with the knowledge and skills they need to effectively generate and disseminate insights that can improve healthcare outcomes and promote better patient care.
Learning Objective : - Evaluate the involvement of cross-functional teams and stakeholders in the insights generation process to ensure that the insights are relevant andactionable
- Discuss the criteria for what constitutes an actionable insight and establish a process for tracking and measuring the impact of the insights on the organization
- Utilize insights to inform decision-making and strategy, and to support the development of new products and services
Speaker(s)
Esther O Wojuade, PHARMD
Director, Medical Information, Gilead Sciences, Inc., United States
Speaker
Ezinneka Imoh, PHARMD
Associate Director, Scientific Communications & Medical Education, Rare Diseases, Chiesi, United States
Speaker
Jennifer Riggins, PHARMD
Director, Membership and Strategic Collaborations, phactMI, United States
Speaker
Sonica Sachdeva Batra, MD
Associate Vice President - Enterprise Medical • Enterprise Medical Client Partne, Indegene, India
Speaker
Have an account?