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Session 4: Innovation in Promotional Review
Session Chair(s)
Bob Dean, MBA
Head of Global Labeling Strategy & Ad/Promo, EMD Serono, United States
The use of artificial intelligence (AI) and machine learning (ML) can increase efficiency in promotional review and help reviewers with their performance. Currently a few companies and vendors are using advanced analytics in promotional review. Additionally, the use of AI in the actual review process of promotional materials will be discussed.
Learning Objective : At the conclusion of this session, participants should be able to:
- Describe AI’s impact on AdPromo review
- List the current AI tools to assist in AdPromo review
Speaker(s)
Antonio Salumbides
Chief Technology Officer, Papercurve, Canada
Speaker
Shannon Hartley
Managing Director, Business Transformation, Health Sciences & Wellness, Ernst & Young LLP, United States
Speaker
DeAnn West
Editorial Manager, U.S.Content Operations, GSK, United States
Speaker
Ilyssa Levins
CEO and Founder, SecureCHEK AI, United States
Speaker
Tristan Reid
Engagement Director, McCann Heath Australia, Australia
Speaker
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