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Session 2: Medical Information during the COVID-19 Era
Session Chair(s)
Michelle Bridenbaker, BSN, MBA, MS
Vice-President at MILE & Head of Global Medical Information, Recordati, Switzerland
Elvar Eyjolfsson
Head of Global Medical Information, Kyowa Kirin, United Kingdom
Medical Information has always been a dynamic and flexible team and COVID-19 forced us to be even more so as our customer needs shifted in this tumultuous time. We will present two case studies and have an interactive discussion about the ways in which two innovative medical information teams were able to meet the challenges posed to them by COVID-19. The audience will walk away with: 1. Key readiness principles for Medical Information professionals during such unforeseen business circumstances 2. Innovative business ideas to cope with overwhelming and unplanned workload increases 3. Forward thinking and future preparedness tools to help sustain business needs as the pandemic continues and beyond
Learning Objective :
Outline an approach for medical information to react to unforeseen global circumstances, like the COVID-19 pandemic
Discuss challenges and possible future opportunities in view of the experience gained during the unique pandemic scenario.
Speaker(s)
Petra Delgado Romero, PHD
Principal Medical Writer and Sr. Manager Global Medical Information, Merck KGaA, Germany
Rapid Adaptation of Medical Information to the COVID-19 Challenge: Responding in a Changing Environment and Future Perspectives
Ana Barrias, PHARMD
Director, Regional Therapy Area Lead, Medical Information , Pfizer Inc, Portugal
Covid-19 Experience – The Journey for MI Holistic Readiness and Content Approach
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