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Future of Evidence and Smart Health Conference

Leveraging RWE to advance healthcare decision-making.


Session 5: Innovative approaches to integrated evidence

Session Chair(s)

Adrian  Cassidy, PhD, MSc

Adrian Cassidy, PhD, MSc

  • Global Head of RWE and Data Science
  • Novartis, Switzerland
Michael  Lees, MA

Michael Lees, MA

  • Chief Operating Officer and Head of Market Access Strategy
  • PHMR Ltd, United Kingdom
Session 5: Innovative Approaches to Integrated Evidence

Speaker(s)

Marcia  Rueckbeil

Real world evidence in marketing authorisation applications at EMA

Marcia Rueckbeil

  • Seconded National Expert (Data Analytics and Methods Task Force)
  • European Medicines Agency, Netherlands
Angela  Ibald-Mulli, DrPH, MBA, MPH, MS

Integrated Evidence Generation: The Innovation Challenge

Angela Ibald-Mulli, DrPH, MBA, MPH, MS

  • Integrated Evidence Generation Lead Thrombosis
  • Bayer Pharmaceuticals, Germany
Baris  Erdogan, PhD

Accessing Multiple Patient Data Sources to Enhance Generation of Real-World Evidence, Outcome Research and Non-Research Evaluations

Baris Erdogan, PhD

  • CEO
  • Clinerion Ltd, Switzerland
Ian  Rentsch, JD

Accessing Multiple Patient Data Sources to Enhance Generation of Real-World Evidence, Outcome Research and Non-Research Evaluations

Ian Rentsch, JD

  • Vice President, Growth and Strategic Partnerships
  • Aetion , Germany

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