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Session 3b: Weaving a Tapestry: Multifaceted Perspectives for Enrollment and Retention of Diverse Populations in Clinical Trials
Session Chair(s)
Monique Adams, PhD, MS
Executive Director, Global Head Diversity and Inclusion in Clinical Trials
Sanofi, United States
Diana Foster, BSN, PhD, MSN
Chief Executive Officer
TOTAL Diversity Clinical Trial Management, United States
Amy Sitnick, MA
Vice President, Marketing
Greenphire, United States
In this interactive session, presenters will showcase their wide-ranging experience and offer proven techniques to further engage diverse participants in clinical trials. Beginning with an analysis of the barriers that may limit diverse participation in clinical trials, the presenters will focus on successful strategies for awareness, recruitment, and participant retention. Whether you are a sponsor, CRO, site or other industry representative, you will not want to miss this opportunity to hear best practices you can implement within your organization to improve clinical trial outcomes for all.
Learning Objective : At the conclusion of this session, participants should be able to:
- Evaluate the challenges that impact diversity recruitment, enrollment, and retention in clinical trials
- Employ new approaches to address mistrust and misinformation about the healthcare industry
- Initiate marketing, thought leadership, and alliance-based programs to enroll participation in clinical trials
- Plan for enhanced communication and solutions to remove barriers
Speaker(s)
Speaker
Kristine Baffo
Inside Edge Consulting Group, United States
Senior Project Manager
Speaker
LaShell Robinson, MS
Takeda Pharmaceutical Limited, United States
Director, Diversity & Inclusion in Clinical Trials
Speaker
Lorena Kuri, MBA
Bristol Myers Squibb, United States
Head, Diversity Strategy
Speaker
Karri Venn, PMP
LMC Manna Research, Canada
President
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