Back to Agenda
Session 3b: Weaving a Tapestry: Multifaceted Perspectives for Enrollment and Retention of Diverse Populations in Clinical Trials
Session Chair(s)
Monique Adams, PHD, MS
Executive Director, Global Head Diversity and Inclusion in Clinical Trials , Sanofi, United States
Diana Foster, BSN, PHD, MSN
CEO, The Association of Diversity In Clinical Trials, United States
Amy Sitnick, MA
Vice President, Marketing, Greenphire, United States
In this interactive session, presenters will showcase their wide-ranging experience and offer proven techniques to further engage diverse participants in clinical trials. Beginning with an analysis of the barriers that may limit diverse participation in clinical trials, the presenters will focus on successful strategies for awareness, recruitment, and participant retention. Whether you are a sponsor, CRO, site or other industry representative, you will not want to miss this opportunity to hear best practices you can implement within your organization to improve clinical trial outcomes for all.
Learning Objective : At the conclusion of this session, participants should be able to:
- Evaluate the challenges that impact diversity recruitment, enrollment, and retention in clinical trials
- Employ new approaches to address mistrust and misinformation about the healthcare industry
- Initiate marketing, thought leadership, and alliance-based programs to enroll participation in clinical trials
- Plan for enhanced communication and solutions to remove barriers
Speaker(s)
Kristine Baffo
Senior Project Manager, Inside Edge Consulting Group, United States
Speaker
LaShell Robinson, MS
Director, Diversity & Inclusion in Clinical Trials, Takeda Pharmaceutical Limited, United States
Speaker
Lorena Kuri, MBA
Head, Diversity Strategy, Bristol Myers Squibb, United States
Speaker
Karri Venn, PMP
President, LMC Manna Research, Canada
Speaker
Have an account?