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Session 6 Track 3: Mission Launching: Navigating the Challenges to Drive Success
Session Chair(s)
Paul Minne, PHARMD, RPH
Managing Director, Triple Helix Strategy, United States
Almost overnight, working virtually has changed how MSL teams and their leadership tackle medical strategies and initiatives while at the same time keeping their value proposition high. MSLs are frequently shifting gears to build KOL relationships, remap and profile territories, train and certify on new and existing products, and keep up with complex and shifting compliance regulations. This session will take a case series approach to these common tactics and present strategies and practical solutions to overcome barriers to success.
Learning Objective : At the conclusion of this session, participants should be able to:
- Apply new ways of creating value beyond the face to face meeting
- Develop new ideas and plans for launching new products and team initiatives
- Evaluate priorities around the strategic plan when new challenges arise in the virtual world
Speaker(s)
Kent Christopherson, PHD
Executive Director & Head, Global Medical Affairs, Orchard Therapeutics, United States
Speaker
Kathleen Doucette, PHD
Director, MSLs, Amgen Inc., United States
Speaker
Monica Guillory, PHARMD
Senior Manager, Medical Affairs Training, Neurocrine Biosciences, United States
Speaker
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