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Virtual

Mar 22, 2021 9:50 AM - Mar 24, 2021 2:30 PM

(Eastern Standard Time)

Medical Affairs and Scientific Communications Forum

Session 4 Track 3: Augmented Efficiency - Showcasing Field Medical Value through Artificial Intelligence and Natural Language Processing

Session Chair(s)

Joshua  Corriveau, PHARMD, MBA

Joshua Corriveau, PHARMD, MBA

Global Medical Director, LEO Pharma, United States

Sonja  Hokett, PHARMD, MS, MSC

Sonja Hokett, PHARMD, MS, MSC

, Mesoblast, United States

Case study discussion focused on real world examples of integrating Artificial Intelligence (AI) and Natural Language Processing (NLP) into medical affairs organizations to efficiently identify trends and emerging signals from medical insights. Participants will learn innovative ways to analyze medical insights to showcase field medical value and impact medical strategy. Presenters will share candid perspectives to help participants in navigating the growing pains of incorporating AI & NLP into their medical affairs organizations.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Describe role of AI and NLP in analyzing field medical insights to impact medical strategy and showcase medical value
  • Identify valuable best practices and tactics shared through the 2 case examples that could be incorporated into their organizations
  • Apply learnings to foster innovation and efficiency in their medical affairs organization

Speaker(s)

Avikk S Ghose, MBA

Avikk S Ghose, MBA

CEO, Kernel, United States

Speaker

Kay  Uttech, PHARMD, MA, RPH

Kay Uttech, PHARMD, MA, RPH

VP, Strategic Initiatives, Indegene, United States

Speaker

William Robert Strickland, PHARMD

William Robert Strickland, PHARMD

Senior Director, Medical Affairs Operations & Communications, Medical Affairs, United States

Speaker

Bo  Trinh, PHARMD

Bo Trinh, PHARMD

Regional MSL Director, Lundbeck, United States

Speaker

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