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Session 3: Enhancing the Experience for Patients and Healthcare Professionals
Session Chair(s)
Viviane Minhoto Arid De Lima, PharmD, MBA
CX and Medical Information Leader, Independant Consultant, Brazil
This session will examine what companies are doing to meet customers’ expectations while providing great experiences to patients and healthcare professionals in medical information/customer services. Speakers will share best practices for clear and effective communication with patients, in line with health literacy, and patient-centricity concepts. Exploration of effective ways to deliver personalized services to healthcare professionals will also be discussed.
Learning Objective : - Explain how health literacy concepts can be utilized to enhance the communication between medical information and patients
- Apply the personalization of services for healthcare professionals to create a great experience
- Discuss alternatives to measure the experience and what matters to customers
Speaker(s)
Sofia Serra Prado, PharmD
Senior Medical Information Analyst, Pfizer, Brazil
Speaker
Jennifer Riggins, PharmD
Director, Membership and Strategic Collaborations, phactMI, United States
Speaker
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