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Session 3: Enhancing the Experience for Patients and Healthcare Professionals
Session Chair(s)
Viviane Arid De Lima, PharmD, MBA
Medical Information Regional Lead, Latam; Global Lead, Patient Engagement
Pfizer Inc, Brazil
This session will examine what companies are doing to meet customers’ expectations while providing great experiences to patients and healthcare professionals in medical information/customer services. Speakers will share best practices for clear and effective communication with patients, in line with health literacy, and patient-centricity concepts. Exploration of effective ways to deliver personalized services to healthcare professionals will also be discussed.
Learning Objective : - Explain how health literacy concepts can be utilized to enhance the communication between medical information and patients
- Apply the personalization of services for healthcare professionals to create a great experience
- Discuss alternatives to measure the experience and what matters to customers
Speaker(s)
Speaker
Sofia Serra Prado, PharmD
Pfizer, Brazil
Senior Medical Information Analyst
Speaker
Jennifer Riggins, PharmD
phactMI, United States
Technology and Partnership Strategist
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