Latin America Medical Information and Communication Workshop

This workshop provides a comprehensive understanding of the regulatory and compliance framework in Latin America for medical affairs and scientific communication professionals.

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Keynote Address: Creating Memorable Experiences

Session Chair(s)

Viviane Arid De Lima, PharmD, MBA

Medical Information Regional Lead, Latam; Global Lead, Patient Engagement

Pfizer Inc, Brazil

Claudemir Oliveira will speak about his broad experience with the Disney philosophy, his studies of Positive Psychology, and discuss how every company can apply such concepts to create a magical experience for its customers.

Learning Objective :
Recognize how the creation of human-centered processes can influence customer experiences
Identify how Disney turned its tragic moments into magical moments and interpret how every company can create a magical experience for its customers
Translate how to adapt the Disney Guest Experience Cycle to your business
Explain the importance of engaging every team member in creating memorable experiences

Speaker(s)

Creating Memorable Experiences

Claudemir Oliveira, PhD

Seeds of Dreams Institute, United States

Founder & President

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