Latin America Medical Information and Communication Workshop

This workshop provides a comprehensive understanding of the regulatory and compliance framework in Latin America for medical affairs and scientific communication professionals.

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Welcome, Opening Remarks, and Keynote Address: Navigating Across the Cultural Diversity in Latin America

Session Chair(s)

Barbara Nardi, PharmD

Global Director - Medical Communications

Thermo Fisher Scientific, Brazil

Alfredo Behrens will speak about his broad experience and studies about Latin American cultures, and suggest how every company can be successful when doing business with Latin American clients.

Learning Objective : At the conclusion of this session, participants should be able to:
To understand the specificities of Latin American cultures and how this can help companies that are aiming to improve their business in the region

Speaker(s)

Robin M. Weinick, PhD

DIA, United States

SVP/Managing Director Americas and Global Program Officer

Speaker

Alfredo Behrens, PhD

Universidad De Salamanca, Portugal

Global Studies Program

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