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Telling Health Stories for Drug Development
Session Chair(s)
Mary Murray, MBA, MS
Family Caregiver, Independent Consultant, United States
Health stories are everywhere. The challenge for medical writers and communicators is to convert these stories into meaningful action in drug development. These patient-communicators will share how they influence research execution through stories.
Learning Objective : Describe the evolving role of patient health stories in the context of patient-focused drug development; Identify how to become an effective health storyteller and listener; Describe how to apply diverse patient stories to protocol writing and clinical trial patient-facing materials.
Speaker(s)
Lynch Syndrome and Furthering Patient-Centric Research
Founder, AliveandKickn , United States
Eliciting Stories from Vulnerable Populations to Improve Health Outcomes
Associate Professor of Epidemiology and Population Health, Albert Einstein College of Medicine, United States
Listening and Learning: Patient Experience and the Evolution of Research Protocols
Senior Medical Writer, Bristol-Myers Squibb Company, United States
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