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ON DEMAND - Storyboarding for Key Message Alignment in Marketing Applications
Session Chair(s)
David Sorscher, PhD, RAC
Managing Medical Writer
Merck & Co., Inc, United States
In this session, a model for storyboard creation will be presented. Participants will consider steps to follow with the storyboard prior to data availability. In addition, positioning clinical pharmacology messaging during product development will be presented. Finally, a tool for tracking safety messages during NDA development will be presented.
Learning Objective : Recognize the value of early team approval of key messages to guide product development and common technical document authoring; Discuss how to use storyboards and other tools to engage teams in critical discussions and decisions during the course of document development.
Speaker(s)
Storyboarding for Key Message Alignment in Marketing Application
David Sorscher, PhD, RAC
Merck & Co., Inc, United States
Managing Medical Writer
Beginning with the End in Mind: Positioning Clinical Pharmacology Messaging from Phase 1 to NDA
Brandon Burch, PhD, MS
Nuventra, Inc., United States
Associate Director, Scientific Writing and Regulatory Affairs
The MIRS (Message, Issues, Response, Support) Tool: Tracking Safety Messages Through to NDA.
Aaron B. Bernstein, PhD
Aaron Bernstein Consulting, LLC, United States
Principal
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