DIA 2020 Global Annual Meeting

As patient engagement with their own health increases, they continue to seek information from pharmaceutical companies concerning their medications. The amount and depth of information that should be provided to patients are different than the information for a healthcare provider. This workshop aims to provide an overview of the creation and provision of patient standard response documents and the writing skills necessary to craft a patient-focused document. The focus will center on the basics of writing for patients at an appropriate reading level, which is critical for the creation of useful material, and helpful resources. Participants will work in small groups to create a short summation of clinical information that is appropriate for patients and present their summaries for shared learning with the entire group. Aggregating the content of patient interactions from across the center can provide medical information leaders with direction on which patient questions should be prioritized for standard responses. The contact quality monitoring process can be an effective way to gather and synthesize information. This session will provide a case study on how one organization is using artificial intelligence (AI) tools to generate accurate insights with greater efficiency and employee satisfaction.