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Hot Topics
Session Chair(s)
Hanady Elhadidy, PHARMD
Senior Director, Global Customer Engagement , Bristol Myers Squibb, United States
This session will touch on three hot topics trending in the industry that may shape how we work in the future. These topics are: Gamification of Training to Enhance Adult Learning, and Congress Booth Effectiveness & Innovation, and creative ways of supporting activities given budget restrictions. Guest speakers from three companies will review some of the cutting edge work they are doing around these topics. The format of this session will be informal and audience questions are encouraged.
Learning Objective :
At the conclusion of this session, participants should be able to:
- Discuss innovative approaches to Gamification and congress booth effectiveness
- Think globally about the impact of GDPR and more recent US state-specific legislation such as CCPA (California Consumer Privacy Act)
- Consider these emerging trends and their impact on Medical Communications
Speaker(s)
Use of Gamification in Medical Training
Medical Communications, Bristol-Myers Squibb, United States
Congress Booth Effectiveness & Innovation
Vice President, Medical and Regulatory Affairs, Sprout Pharmaceuticals, United States
Creative Thinking: An Example of Obtaining the Elusive Staffing Approvals for Medical Support of Launches
Principal, Marsh Medical Affairs Consulting LLC, United States
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