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Advertising and Promotion Regulatory Affairs Conference

This event is now offered in a new entirely virtual format.

Session 7: What Goes into a Successful Promotional Communication Strategy? Panel and Examples

Session Chair(s)

Mary L Raber  Johnson, PhD, RAC

Mary L Raber Johnson, PhD, RAC

  • Assistant Professor - Clinical
  • The Ohio State University, College of Pharmacy, United States
A communication strategy is complex, with a foundation built from extensive research on the patient and other key stakeholders. During this research phase, regulatory affairs and other disciplines (e.g., medical affairs, payers) can provide valuable feedback with the end goal of both compliant and effective messaging. This session will describe behind-the-scenes marketing activities, as well as uncover real-world examples illustrating effective collaborations with regulatory affairs to deliver a successful promotional communication strategy.
Learning Objective :

At the conclusion of this session, the participant should be able to:

  • Describe key marketing activities that lead to the development of promotional messaging
  • Identify time points for effective collaboration of marketing with regulatory affairs prior to MLR review
  • Discuss examples of multi-disciplinary liaisons that led to a successful communication strategy


Mark  Stinson

How to Create a More Collaborative Approach to Communications Strategy

Mark Stinson

  • Founder & Principal Consultant
  • Bioscience Bridge, LLC, United States
Carlotta  Dillon, MA, MBA


Carlotta Dillon, MA, MBA

  • Dillon Consulting, LLC, United States
George  Wan, PhD, MPH


George Wan, PhD, MPH

  • VP Health Economics & Outcomes Research
  • Mallinckrodt Pharmaceuticals, United States
Panel  Discussion

“Ask Me Anything” – What Really Goes into Developing a Communication Strategy?

Panel Discussion

  • All Session Speakers, United States

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