Medical Information and Communications Conference and Exhibition

This interesting session will provide a holistic overview of the creation, dissemination and usefulness of medical, clinical trial and lay summary information provided for healthcare providers (HCP) and consumers, both adults and children. We will:

• Identify and address the key requirements of, and writing skills needed for reaching different patient and consumer audiences.
• Learn how a company has used new technologies to implement and assess global content and the intelligent “re-use” of content for their inhouse
  information services. As the company view is often driven by efficiency, new technologies facilitate implementation and modification
  of content based on the relevant needs per channel.
• Analyze and discuss HCPs opinions on the content and utility of the responses from different companies’ medical information departments.