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Medical Information and Communications Conference and Exhibition

Engage and Exchange with the Biggest Medical Information Community in Europe!


SESSION 2: MI CONTENT USE: COMPANIES AND CONSUMERS – MIND THE GAP!

Session Chair(s)

Marie-Luise  Helmich, PhD

Marie-Luise Helmich, PhD

  • Head of Europe Medical Information
  • Sanofi Germany, Germany
This interesting session will provide a holistic overview of the creation, dissemination and usefulness of medical, clinical trial and lay summary information provided for healthcare providers (HCP) and consumers, both adults and children. We will:
  • Identify and address the key requirements of, and writing skills needed for reaching different patient and consumer audiences.
  • Learn how a company has used new technologies to implement and assess global content and the intelligent “re-use” of content for their inhouse
    information services. As the company view is often driven by efficiency, new technologies facilitate implementation and modification
    of content based on the relevant needs per channel.
  • Analyze and discuss HCPs opinions on the content and utility of the responses from different companies’ medical information departments.

Speaker(s)

Jane  Lamprill

How to Write patient focused, easier language medicines information for adults and children

Jane Lamprill

  • Lay Language Health Writer (adults & children)
  • Please Read Carefully, United Kingdom
Evelyn R. Hermes-DeSantis, PharmD

What do healthcare providers think about SRDs? An opinion survey on content

Evelyn R. Hermes-DeSantis, PharmD

  • Director, Research and Publications
  • phactMI, United States
Katia  Castrillo, PhD

Single Adaptive Responses – Rethinking Medical Content creation for omni-channel delivery

Katia Castrillo, PhD

  • Medical Information Product Specialist
  • Eli Lilly, Ireland

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