Latin America Medical Information and Communication Workshop

This workshop provides a comprehensive understanding of the regulatory and compliance framework in Latin America for medical affairs and scientific communication professionals.

Back to Agenda

Session 3: Patient Focused Initiatives

Session Chair(s)

Emanuela Lopez Fernandes Saraiva

Pharmacovigilance and Customer Service Manager

Libbs Farmaceutica, Brazil

This session will discuss the concept of Patient Support Programs (PSP) and Health Literacy and how to create value through them. Speakers will share their experiences about examples of PSPs, methods of interaction with patients, and types of safety data generated in order to improve treatment results.

Learning Objective : At the conclusion of this session, participants should be able to:
Discuss what regulations are related to Patient Support Programs and Health Literacy in Brazil
Identify and overcome implementation challenges related to Patient Support Programs and Health Literacy and know the opportunities to optimize patient assistance
Describe best practices in Patient Support Programs and Health Literacy in Brazil and know international trends

Speaker(s)

Patient Support Program and Health Literacy: Adding Patient Value

Alessandra Cesar, MBA, RPh

SIN Solution, Brazil

Director

Patient Support Program: Planning, Implementation, and Monitoring

Vanessa Menon, MBA

Novartis, Brazil

Quality Assurance Manager

Have an account?