Latin America Medical Information and Communication Workshop

This workshop provides a comprehensive understanding of the regulatory and compliance framework in Latin America for medical affairs and scientific communication professionals.

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Session 4: Technology Solutions Supporting Operational Efficiency and Patient Care

Session Chair(s)

Viviane Arid De Lima, PharmD, MBA

Medical Information Regional Lead, Latam; Global Lead, Patient Engagement

Pfizer Inc, Brazil

As patients become more digital and connected, expectations for channels that provide easy-to-access and easy-to-use information are constantly increasing. Learn about how companies employed innovative and traditional technologies such as Chatbots, Artificial Intelligence, and Interactive Voice Responses to meet patient needs, improve their experience, and increase operational efficiency in the complex environment of pharmaceutical and healthcare.

Learning Objective : At the conclusion of this session, participants should be able to:
Discuss the proper balance between digital experiences and human interactions
Identify potential ways Chatbots can contribute to patient engagement and operational efficiency
Assess potential barriers for technology adoption in healthcare and ways to overcome them

Speaker(s)

The Virtual Assistant Fabi and the IVR Technology Simplifying Access to Medical Information

Elaine W Menezes, MBA

Pfizer, Brazil

Medical Information Manager

How Technology Can Help Patients: Learning Journeys

Mary Stella M. Nishizaki

Hospital Israleita Albert Einstein, Brazil

Digital Channels Coordinator

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