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PhactMI Benchmarking Survey Highlights: How are the Twenty Seven Member Companies Executing on Medical Information Initiatives
Session Chair(s)
Rania Gaspo, PhD
Director, Global Therapy Area Team Lead, External Medical Communications, Pfizer Inc, Canada
This session will discuss the phactMI benchmarking survey that was conducted in an effort to assess twenty seven member companies in the US through nine overall topics, such as company background, inquiry management, content development, decision makers, technology and website.
Learning Objective : Discuss how twenty seven member companies are executing on medical information activities; Identify which technologies are currently being used, how medical content is being created and how inquiries coming from health care providers, patients and caregivers across the nation are being managed; Describe medical information executes on managed care situations and how medical information websites are being created and maintained.
Speaker(s)
Kirstie Marasigan, PharmD
Post-Doctoral Fellow, US Medical Affairs and Medical Communications, Genentech, A Member of the Roche Companies, United States
Structure and Organization of Medical Information Services: Insights from a Survey of 27 US Pharmaceutical Medical Information Departments
Andrew Gazo, PharmD, MS
Head of CHC Global Content, Medical Information, Sanofi, United States
How Do Twenty Seven Medical Information Departments Execute on Healthcare Decision Making Materials for Payer Inquiries: A PhactMI(TM) Benchmarking Survey
Meera Patel, PharmD
Head of Global Medical Information, Content, Bayer, United States
What is Happening Through Product Support, Key Performance Indicators, and Other MI Services: Insights from a PhactMI(TM) Survey of Twenty Seven US Pharmaceutical MI Departments
Teresa Flowers, MBA, MS, RPh
Senior Director, Medical Communications, Medical Affairs, Astellas Pharma Inc., United States
How Do We Create Medical Content? Fulfilling Customers’ Medical Information Needs: Insights from a PhactMI(TM) Survey of Twenty Seven US Pharmaceutical Medical Information Departments.
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