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Identifying High-Value Patient Engagement Opportunities: A Collaborative Three-Step Process for Sponsors and Patient Groups
Session Chair(s)
Jaye Bea Smalley, MPA
Head of Patient Advocacy
Immunovant, United States
This workshop brings together sponsors and patient groups for facilitated discussion of high-value engagement opportunities. Using evidence-based resources, attendees apply a simple prioritization process to identify new activities and evaluate ROI.
Learning Objective : Discuss how to apply a straightforward process for identifying engagement opportunities with high value for both sponsors and patient groups; Describe the diverse factors that sponsors and patient groups consider in evaluating the benefits and investments associated with engagement opportunities; Identify new patient engagement and relationship opportunities & new ways to partner across the R&D continuum.
Speaker(s)
Facilitator
Linda Brennan, MPH
Cystic Fibrosis Foundation, United States
Director, Community Partnerships
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