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Medical Affairs and Scientific Communications Forum

3 Meetings, 1 Location: Medical Communications, Medical Science Liaisons, Medical Writing


Session 8 Track 1: Traversing Murky Waters

Session Chair(s)

Maureen  Feeney, PharmD, MBA, RPh

Maureen Feeney, PharmD, MBA, RPh

  • Vice President Scientific and Medical Communications
  • Takeda, United States

The environment medical information operates with in is constantly changing. Companies face increasing challenges to deliver high-quality and impactful materials. This session will discuss several areas that present challenges as we deliver for our customers, including delivering patient medical information, evolving privacy issues, and compendia interactions.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Describe the complexities and successes delivering patient-centric information through traditional and non-traditional MI channels
  • Explain the basics of GDPR and implications on current business practices
  • Discuss the current challenges of compendia interactions

Speaker(s)

Michelle  Quinlan, PharmD

Medical Information: A Patient-Centric Approach

Michelle Quinlan, PharmD

  • Associate Director, Medical Information
  • Pfizer, Inc., United States
Isabelle C. Widmer, DrMed

Introducing GDPR – Background, Impact, and Implications for Medical Information Teams

Isabelle C. Widmer, DrMed

  • Medical Affairs Consultant
  • elytra GmbH, Switzerland
Jully  Kim, PharmD

Compendia Engagements - How do We Demonstrate Value?

Jully Kim, PharmD

  • Director, Global Medical Information
  • Celgene Corporation, United States